Comments on: Web advertising and Context http://zodomatica.com/marketing/web-advertising-and-context/ Bits of Tzaddi's Life Wed, 17 Nov 2010 04:02:56 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Bill http://zodomatica.com/marketing/web-advertising-and-context/comment-page-1/#comment-521 Bill Thu, 27 Nov 2008 13:45:01 +0000 http://zodomatica.com/?p=478#comment-521 Years ago, in radio, this problem would come up all the time - two car dealers in the same block of ads, or a funeral home ad following a news story about multiple deaths etc. The ads were logged to run at certain times, in a certain order but, when this happened, we would manually juggle them or even just not run them, running something else. The manual approach had two problems though, 1) more costly than automating and, 2) you were only as good as the person doing the juggling. I think problems like this will always be around, particularly when it's automated through programming, though keywords certainly can minimizing it. But again, it's only as good as the keywords programmed in. In the example you show, it seems a simple fix (at least to me). You simply have a line of code (if this, then that) that says an ad can't appear on a page where another ad by the same company appears. So here, a Telus ad cannot appear in the header when a Telus ad appears in the sidebar. But again, it depends on the programming, the keywords ... human input that occurs at some stage. Maybe all of this will disappear when we really get going on AI. :-) Years ago, in radio, this problem would come up all the time – two car dealers in the same block of ads, or a funeral home ad following a news story about multiple deaths etc. The ads were logged to run at certain times, in a certain order but, when this happened, we would manually juggle them or even just not run them, running something else. The manual approach had two problems though, 1) more costly than automating and, 2) you were only as good as the person doing the juggling.

I think problems like this will always be around, particularly when it’s automated through programming, though keywords certainly can minimizing it. But again, it’s only as good as the keywords programmed in.

In the example you show, it seems a simple fix (at least to me). You simply have a line of code (if this, then that) that says an ad can’t appear on a page where another ad by the same company appears. So here, a Telus ad cannot appear in the header when a Telus ad appears in the sidebar. But again, it depends on the programming, the keywords … human input that occurs at some stage.

Maybe all of this will disappear when we really get going on AI. :-)

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