Seth Godin: Marketing is Storytelling

Seth Godin, marketing guru, spoke recently at Google. They’ve put a video of his lecture online. 48 minutes but worth it - he’s very engaging.

If video isn’t for you, a lot of the ideas he talked about seem to be in this eBook: Flipping the Funnel.

Posted: March 6th, 2006 under Marketing.
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Tzaddi Gordon
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Zodomatica is the personal site of Tzaddi Gordon, a web designer from Roberts Creek, BC, Canada. I'm passionate about design that balances form and function. I design, code, and hack other people's scripts. Lately I groove on WordPress as a CMS.
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