Seth Godin, marketing guru, spoke recently at Google. They’ve put a video of his lecture online. 48 minutes but worth it – he’s very engaging.
If video isn’t for you, a lot of the ideas he talked about seem to be in this eBook: Flipping the Funnel.
Seth Godin, marketing guru, spoke recently at Google. They’ve put a video of his lecture online. 48 minutes but worth it – he’s very engaging.
If video isn’t for you, a lot of the ideas he talked about seem to be in this eBook: Flipping the Funnel.