WorkHappy.net has a good article on why you should consider accepting PayPal and/or Google Checkout in your online sales. The full article is worth a read but here’s a few tidbits of note:
- …according to a recent survey by JupiterResearch. Among Internet users, 33% said they had a PayPal account and 23% called it their preferred way to pay.
- 18% of U.S. online shoppers in a recent PayPal-sponsored survey said they would not have made a purchase if the retailer had not taken PayPal.
- You can include a Checkout button with your Google AdWords, making your ad more noticeable.
- Some of the Checkout fees are being waived until Jan. 1 2008
All the good stuff aside, the readers’ comments point out a few complaints about the process/user flow in Google Checkout. I imagine they’ll improve the service as it matures.