Allow me a brief rant on web advertising
I was just reading some interesting content on a rather large, well-known website. The content was interesting enough that I thought “maybe I’ll blog about this and link to it.”
Alas, I was annoyed by banner ads full of flashing, spinning things I wasn’t interested in.
“Hmm, I thought, maybe this is why I spend more time reading blogs & small independent sites than I do the big sites. They don’t have these kinds of ads.”
Yet, the content was interesting. I pressed on. For a few more (brief) pages of the series, no less. In each page, a new flashing spinning thing annoyed me.
Then, the icing on the cake arrived: an interstitial ad interrupted the page I was reading. That’s right, the page I was interested in was overtaken by something I had LESS than zero interest in. I clicked the “skip this ad link” out of habit while the annoyance boiled up.
I stopped reading the series, to write this rant.
Hey, annoying web publishers*!
I know you need to make a buck on your content now and then. Maybe if you paid your audience more respect you’d HAVE A LARGER AUDIENCE to contribute those pageviews and click-throughs you’re looking for.
This audience is now gone, and keeping her link love to herself.
*Annoying in this case being all those who allow really crap advertising to degrade their content. It’s so TELEVISION, and you know what’s happening to TV… it’s dying. People love their Tivos because they can skip this crap. Take a hint, OK?
Posted: May 24th, 2008 under Marketing, Peeves, Web Tips.
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