September 25, 2006

The Worst Website in the World

You gotta love Gerry McGovern. He's discovered The Worst Website in the World and had a good rant about it. Here's an excerpt to give you a taste: What sort of vacuous vanity allows any organization to believe for one... more
Posted by zodzilla at 09:33 PM | Comments (0)

August 28, 2006

Online Marketing - FSBO

So as you might have gathered, we're going the FSBO route. Here's some initial thoughts on the marketing resources we're trying. Craigslist - Initially I found it tough to find the category "real estate for sale". I thought it was... more
Posted by zodzilla at 11:13 PM | Comments (0)

April 22, 2006

Media commentary

Derek Powazek has posted a good rant about one of the web's current buzzwords. In "Death to User-Generated Content" he argues that a better term would be "Authentic Media". Interesting idea. I like the anti-media meaning of it on the... more
Posted by zodzilla at 09:44 PM | Comments (0)

March 10, 2006

Advertising 2.0

If you're tired of the Web 2.0 buzz, maybe Advertising 2.0 is of interest. Paul Beelen talks about the effect of the shifting media landscape on the role of advertising and ad agencies in this paper. (He wrote the original... more
Posted by zodzilla at 10:36 PM | Comments (0)

March 06, 2006

Seth Godin: Marketing is Storytelling

Seth Godin, marketing guru, spoke recently at Google. They've put a video of his lecture online. 48 minutes but worth it - he's very engaging. If video isn't for you, a lot of the ideas he talked about seem to... more
Posted by zodzilla at 08:33 PM | Comments (0)

March 05, 2006

Threadless

I just discovered Threadless. This is a brilliant use of the web for a commercial venture. They've gotten people excited and connected in a community built around their product, in fact, the community designs the products. When I first found... more
Posted by zodzilla at 09:16 PM | Comments (0)

September 01, 2005

Clever Marketing

Most beer ads would be in my "marketing aimed at stupid men" list, if I were to keep such a list... Not so this ad. Turn up your speakers. I got a flyer from http://opt2act.org/ and I was very impressed.... more
Posted by zodzilla at 08:20 PM | Comments (0)

January 18, 2005

Is caffeine addictive?

Via NewsTarget.com I found another interesting topic: an unauthorized biography of Coca-Cola. The author points out a page on Coke's site that claims caffeine is not addictive. Say what?! It goes on to say "It is true that some symptoms... more
Posted by zodzilla at 10:33 PM | Comments (0)

September 06, 2004

In Times of War

According to marketing research firm Euromonitor, "in times of war and economic uncertainty air fresheners create a comforting, familiar environment free from danger and external threats." via hermanmiller.com When it comes right down to it, we are all a bunch... more
Posted by zodzilla at 09:02 AM | Comments (0)

September 02, 2004

September the Damn Second

Today we received in our mailbox a catalogue. It's cover features red and white, and it's called Wish Book. Subhead: Christmas 2004. IT'S SEPTEMBER. The second, to be exact. Is it just me or does the Christmas marketing machine start... more
Posted by zodzilla at 07:55 PM | Comments (2)

February 29, 2004

Fearless Freelancing

I helped Colin out with his Fearless Freelancing site yesterday. I was just reading through some of his advice on marketing and networking. I'll definitely have to read more. His specialty is speech writing. Can you imagine hearing others speak... more
Posted by zodzilla at 09:22 PM | Comments (0)