Creating Personas
Gerry McGovern has such great things to say. If you are interested in web design or writing I recommend you check out his site.
On the Web, the task is everything and you must focus
relentlessly on it. Your arch enemies are statements like: “They might be interested in this; Some people come to our website looking for information.” Nobody that matters comes to your website looking for information. They come because they have a task they want to complete. All information must serve task completion. Websites that are full of aimless, vague information are a waste of time, effort and money. They should be shut down.
Perhaps this post is ironic on a weblog which doesn’t have much in the way of tasks… I’m a woman of contradictions I guess 
Posted: February 10th, 2005 under Design, Usability & HCI.
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