Context is everything
We are coming to a time, if we aren’t already there, when most products aren’t stand-alone. They are part of a broader service. My mobile phone has a service plan. My television has a cable service and TiVo hooked up to it. Even the tea I buy (Peets: delicious!) can be ordered online. The point is that most products have to be viewed as part of a broader context: a service. Designers have to pay attention to the environment, the processes around the product, and a new set of users: the employees providing the service. Services aren’t only about end-users: they are co-created by service providers (employees) and customers.
Services are the new frontier of interaction design.
- Dan Saffer, interviewed at BusinessWeek: “Interaction Design: An Introduction”
Update: closing for comments - the spammers like this one for some reason.
Posted: July 31st, 2006 under Design.
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