Catching up on my un-timely email, I found an article in my Adaptive Path newsletter to be interesting.
In the days before Google, search engines like Excite, Hotbot, and Altavista larded themselves up with content in a desperate effort to delay users beyond the two pages of a search activity search box and results. The goal was stickiness, discouraging people from leaving your domain. When Google launched, one reason it shocked the Web community was its focus on getting you to where you actually wanted to go. How could there be a successful business model in actively sending people away from your site?
On that note, read “How I Learned To Stop Worrying and Relinquish Control”