Blogging 201 - 5 Simple Blog Promotion Ideas
Note: If you’re a regular reader, this post might be old hat for you. It’s one of several tutorials arising from a session I did recently on social meda.
If Blogging 101 convinced you to start a blog, you may be wondering how to spread the word about your Blog. If it just convinced you to read blogs, you might be wondering what those buttons for RSS, bookmarking, Digg, etc. are. Read on…
Here are 5 simple blog promotion ideas:
- Comment on other people’s blog articles - especially relevant ones. Include your website address when you comment. Anyone who reads your comment is a possible new reader.
- When someone takes time to comment on your blog, return the favour. You may be surprised by the new friends and fans you make along the way.
- Promote your RSS feeds. RSS is like TiVo for web content - it allows visitors to subscribe to your website updates. The subscribers are notified when you post content so they don’t have to check your site for updates. Therefore subscribers are more likely to stay tuned-in than other visitors. Most blogs generate automated RSS feeds. If RSS is totally new to you, try Bloglines. I read my RSS through Google Reader.
- Encourage social bookmarking - you may be able to include social bookmarking buttons after each post in your blog. Readers can click the buttons to promote your article into other sites like Facebook, Digg, Delicious, Magnolia, etc. (Check out my introduction to social media if the concept is new to you.)
- Sponsor a relevant blog - help people discover your company or product by accident when they find the blog content. (example: Wild Apricot Blog)
OK, so #5 isn’t quite about promoting your blog, it’s using a blog to promote your company instead. But it’s still a valuable idea, n’est ce pas?
NorthxEast has some other tips for using social media to promote your blog.
Other posts in this series:
- Blogging 101: Intro to Blogging
- Introduction to Social Media
- Introduction to Facebook
- Ways to Leverage your Facebook Network
Posted: January 18th, 2008 under Computers & Tech, Marketing, Web Tips.
Comments: 2
Comments
Feel free to delete this comment…. but just fyi you’ve got an error in your french. “n’est ce pas”
the ce is for that, as in isn’t that so
Comment from christine at 9:25 am, January 19, 2008
Thanks my dear. I fixed it. Isn’t it good to know those years of public school French stuck with me? 
Nope… there’s a reason I switched to Japanese in high school. Though I’ve forgotten that now too…
Comment from Tzaddi at 11:46 am, January 20, 2008
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