Archive for 'Marketing'

What makes a great brand name?

As regular readers know, I’ve been brainstorming business names for myself for a while. (OK, since forever!) I just came across these articles with interesting perspective on brand names:

Brand Names that Zag - A list of good vs. bad brand names from different niches, e.g. Olay (sounds soft like the skin it promises) vs. Noxzema [...]

Sell your brain, er, the contents thereof online

I was about to send a note to a client, a speechwriter who sells seminars etc. from his site, to tell him he should check out E-Junkie. Then I remembered, hey, I have this thing called a blog… maybe others could use this info too.

Allow me a brief rant on web advertising

I was just reading some interesting content on a rather large, well-known website. The content was interesting enough that I thought “maybe I’ll blog about this and link to it.”
Alas, I was annoyed by banner ads full of flashing, spinning things I wasn’t interested in.
“Hmm, I thought, maybe this is why I spend more time [...]

“SmartyPig” It?

SmartyPig looks like an interesting new service to watch. (Found it in my RSS feed from the oh-so-talented Jason Santa Maria, who designed the site with his colleagues at Happy Cog. Way to go, Cogsters!)
It’s purpose is making saving fun and easy, so you can take that dream vacation without the guilt of maxing out [...]

Explorations in branding

Recently I’ve been soul searching, reading, and seeking advice as I explore the possibilities of a brand for myself. I guess I’m living up to my name’s meanings of “meditation” and “fish-hook/drawing up from the unconscious”…
One book I’ve looked at is Bulldog: Spirit of the New Entrepreneur by Ellie Rubin. It’s dated now, and so [...]

Recently Written:

Categories

RSSSubscribe to RSS Feed

About

Tzaddi Gordon
link to linked in profile

Zodomatica is the personal site of Tzaddi Gordon, a web designer from Roberts Creek, BC, Canada. I'm passionate about design that balances form and function. I design, code, and hack other people's scripts. Lately I groove on WordPress as a CMS.
My portfolio