Archive for 'Marketing'

I have a sordid love-hate relationship with marketing

Had a great, jam-packed day at Northern Voice today. The opening keynote by Stewart Butterfield was very engaging and I had a bit of Sunshine Coast pride to learn he spent his early years in Lund on the Sunshine Coast. I also enjoyed Chris Heuer’s session on “Death of Advertising” which Ruth Seeley covered better [...]

Become an SEO-Ninja-Online-Marketing-Whiz (plus, learn to swear like a sailor!)

The ever-colourful Naomi (Marketing Queen Extraordinaire), has a really big sale of her e-books etc. on until Thursday night. Naomi is kinda internet-famous in some circles, but if she’s news to you, you should know: She likes to mix her kick-ass marketing advice with a lotta swearing and mentions of sex/nudity/alcohol. This leads to much [...]

Getting Media Exposure

Two loosely related bits for you today: My dear friend Jody MacDonald has her first solo show in Campbell River until February 27th. (See her amazing sculptures in situ on her blog.) I just learned she’ll be interviewed by Sheryl MacKay of CBC’s North by Northwest. Yay, Jody!! I’ll update the air time once I [...]

Artists stay for free in Gothenburg, Sweden

The Creators Inn sounds like a fabulous twofold opportunity. Artists can register for free short-term accomodation while visiting Gothenburg, Sweden. The second opportunity is the buzz sure to come for Elvine, the clothing company behind the idea. I’d never heard of Elvine before; looks like they make nice stuff. I’d link to a couple of [...]

Web advertising and Context

I saw this on thesaurus.com: Each of these ads is fine on its own, but two ads for the same product from the same company with different prices adds up to one confused customer. While context is one of the things that makes advertising online an interesting opportunity, it’s also one of the challenges.

About

Tzaddi Gordon
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Zodomatica is the personal site of Tzaddi Gordon, a web designer from Roberts Creek, BC, Canada. You might not know it from this sadly neglected blog, but I'm passionate about design that balances form and function. See more about that at my company's site: ThriveWire Media.

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