ZodomaticaBits of Tzaddi's Life

Recently I’ve been soul searching, reading, and seeking advice as I explore the possibilities of a brand for myself. I guess I’m living up to my name’s meanings of “meditation” and “fish-hook/drawing up from the unconscious”… One book I’ve looked at is Bulldog: Spirit of the New Entrepreneur by Ellie Rubin. It’s dated now, and [...]

Posted: February 14th, 2008 under Design, Marketing.
Comments: 1

It will be neat to see how Rosa Loves develops. The concept is fairly unique: A personal story of need is heard, and inspires a t-shirt design. The design is printed on the outside of the t-shirt. On the inside, next to the heart, that personal story is printed. Proceeds from the sales go to [...]

Posted: January 1st, 2008 under Activism, Art, Design.
Comments: 2

Rather than sending traditional holiday cards this season, BC Hydro has produced a fun eCard that’s also a fundraiser for the BC Children’s Hospital. Drop a coin in the slot, and it rolls around animating the scene until finally updating the total raised. The art and Flash animation is just lovely. Why not drop your [...]

Posted: December 16th, 2007 under Activism, Art, Design, Marketing.
Comments: none

Do Something Pretty just reminded me of Crumpler bags. (Yes, I know that website isn’t in English. It fills my RSS with eye candy anyway.) I looked up Crumpler Canada and I have to say it is one of the most un-usable ecommerce sites I’ve seen lately. First, the landing page is done entirely in [...]

Posted: December 10th, 2007 under Design, Marketing.
Comments: 1

This afternoon in the Gibsons mall I saw a banner in front of a table. I read: HO SPICE And of course did a double take. “It’s nearing Christmas”, I thought. “Maybe it’s something to do with that…” It wasn’t. The sign actually said: HOSPICE This is why good typography matters, people. Don’t be the [...]

Posted: December 3rd, 2007 under Design.
Comments: none