Why would anyone think the word “Pimp” is cool?

I was just reading a very constructive, useful discussion about styles of portfolios and resumes (online, PDF, etc.) on the IxDA Discuss List. An otherwise useful contribution contained this:

I find that a website w/ portfolio is very useful to the whole
pimping-oneself process.

It makes me cringe when I hear the word “pimp” used for things like this. “Pimp your ride” is even worse. Let’s face facts, people. Pimps are evil parasites that prey on the weak. OK, so that’s more opinion than fact. But it is true that the definition of pimp is One who finds customers for a prostitute; a procurer.

I’m not generally a language purist. But I think this is one of those words that should just stay way out of the realm of “cool”.

Update: closed for comments. Spammers are evil.

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Tzaddi Gordon
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Zodomatica is the personal site of Tzaddi Gordon, a web designer from Roberts Creek, BC, Canada. I'm passionate about design that balances form and function. I design, code, and hack other people's scripts. Lately I groove on WordPress as a CMS.
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